News Category: Thought Leadership

If you work in a creative field you’ve probably heard that old trope about us. We are thin-skinned, emotionally fragile aesthetes who cherish praise and wilt under hard inspection and critique.  “Oh, be gentle with your opinions about my work, because after all, it is an expression that comes from within my very self. Be…

Last week, I had the privilege of immersing myself in the dynamic world of e-commerce at eTail West, representing PureRed as a dedicated Board Member. Despite my experience at various retail conferences like NRF and Shoptalk, this was my first foray into the eTail conference, and it proved to be truly enlightening.  I made it…

We all need to shop, whether for clothes, groceries, toiletries, or any other of the millions of things that people buy every day. Chances are, in the course of shopping, you’ve experienced something like this: you’ve been thinking about buying a pair of sweet sneakers, and you see an ad for them pop up online.…

Nimble companies can successfully and readily adapt to changing external circumstances, both navigating challenges and seizing opportunities. Being nimble means being purpose-driven yet responsive, willing to experiment and evaluate, and consistently prioritizing bridging the gap between ideas and implementation. Being nimble means not worrying about always getting it “right.” With rapidly changing technologies and fiercely competitive environments…

In a recent article, it was suggested that the future of animated movies in theaters is in jeopardy, citing several flops from major movie producers and the underperformance of Disney’s “Wish” at the box office. However, this perspective might overlook several key aspects of the film industry and its evolving nature. Let’s explore why animated…

In the dynamic landscape of retail, where consumers are more omni-connected than ever, retailers are constantly grappling with the challenge of managing an ever-expanding array of marketing tools and technologies. The need for a sophisticated marketing tech stack is undeniable, but the growing complexity can hinder efficiency and profitability. As retailers navigate the ever-evolving landscape, the…

The common thread across 2024 trends in social media comes down to a shortage of time and resources. Most social media managers tend to be a team of one, strapped for time and limited by resources and inadequate budgets, and 66% unsurprisingly say they have too much to do (Source: Hootsuite 2023 Social Media Management…

Every marketer knows about creative agencies of record (AOR)—you know, the one trusted marketing/advertising agency that understands the nuanced ins and outs of your business and acts as a true creative partner to help achieve your goals. And there are a slew of other types of AORs, too—digital, social, media and the list goes on.…

Dubbed “the world’s premier tech conference” by Politico, Web Summit is a gathering place for the most influential players in the industry. CEOs and tech entrepreneurs share the stage and swap strategies with policymakers and heads of state, with the goal of dreaming up what’s next. So naturally, H&P had to be there. Following the…

In my role as a creative leader at PureRed, I’ve been given a front-row seat to witness the impacts of using AI for marketing initiatives. I’ve seen our marketing tech platform, PR1, help clients streamline their promotional strategies. And when combined with AI, this tool provides an even more efficient way of creating meaningful customer…