Innovative Marketing Agency

PureRed’s CEO, Brian Cohen Joins the Retail Perch to Talk All Things Retail

Nimble companies can successfully and readily adapt to changing external circumstances, both navigating challenges and seizing opportunities. Being nimble means being purpose-driven yet responsive, willing to experiment and evaluate, and consistently prioritizing bridging the gap between ideas and implementation. Being nimble means not worrying about always getting it “right.”

With rapidly changing technologies and fiercely competitive environments for retail in particular, the past few years have reminded us that the only certain thing is uncertainty. Our CEO, Brian Cohen, recently joined the hosts of The Retail Perch to share his business philosophies and talk about the retail landscape and the importance of being nimble.